"In order to scale, you have to do things that don't scale." — Reid Hoffman This episode is a showcase from Masters of Scale, one of the few podcasts I recommend repeatedly to entrepreneurs. It's a conversation between LinkedIn co-founder Reid Hoffman (@reidhoffman) and Airbnb co-founder Brian Chesky (@bchesky), and it focuses on how you can scale your company by, paradoxically, doing things that don't scale. This is, in some ways, part two of my conversation with Airbnb's co-founder Joe Gebbia (which you can check out here). I also highly recommend subscribing to Masters of Scale, which just began its third season and features interviews with the founders of Spotify, Instagram, TaskRabbit, Shake Shack, and Glossier, among many others. And if you're looking for a companion piece to read with this episode, I can recommend none better than 1,000 True Fans by Kevin Kelly (@kevin2kelly). Please enjoy this short conversation between Reid Hoffman and Brian Chesky, with a few cameo appearances in the mix. This podcast is brought to you by Audible. I have used Audible for years, and I love audiobooks. I have a few to recommend:Ready Player One by Ernest ClineThe Tao of Seneca by SenecaThe Graveyard Book by Neil GaimanNonviolent Communication by Marshall B. RosenbergFrom now until July 31st, 2018, Amazon Prime members can get Audible for just $4.95 a month for the first three months ($14.95 per month after). To claim this offer, go to Audible.com/Tim or text TIM to 500500 to get started. *** If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! For show notes and past guests, please visit tim.blog/podcast. Sign up for Tim’s email newsletter (“5-Bullet Friday”) at tim.blog/friday. For transcripts of episodes, go to tim.blog/transcripts. Interested in sponsoring the podcast? Please fill out the form at tim.blog/sponsor. Discover Tim’s books: tim.blog/books. Follow Tim: Twitter: twitter.com/tferriss Instagram: instagram.com/timferriss Facebook: facebook.com/timferriss YouTube: youtube.com/timferriss